Pharmaceuticals

Relating Price to Value - The PRICESTRAT System

How we relate value to price

Over the past 10 years, price has become the most pressing issue in marketing. Large profit potential has not been realized due to the lack of systematic analysis.

We use various methods (customer and expert interviews, Conjoint Measurement, expert forecasts, regression and simulation workshops) to establish a quantitative basis for pricing decisions and to derive optimal pricing solutions. We attach great importance to the investigation of all facets of the problem so that our pricing recommendations are as reliable as possible.

Our comprehensive system for optimal pricing

Our multifaceted and integrated pricing system takes into account not only the price but also the product’s positioning and perceived performance.

The optimal price is then calculated based on the product’s performance in the market. It therefore reflects the product’s utility. The PRICESTRAT system not only helps in optimizing price. It also helps in optimizing products and marketing activities, allows for 'if-then analysis” and provides sales and profit forecasts.