Successfully managing CHC in the light of changing sales channels: On- and offline

10:30 a.m.

Hilton Hotel Munich Airport, Germany , Terminalstraße Mitte 20, Munich 85356 , Germany

SEP

28

3rd European CHC Strategy Forum

Seizing sustainable growth opportunities in the emerging multi-channel and multi-national sales environment

Throughout the last decade, nothing else has so drastically disrupted well-established industries and yet at the same time offered organizations the opportunity to leverage innovative business models for profitable growth as the online channel. Whereas businesses such as print, film, or travel have been the first to embrace online, today FMCG and CHC companies more than ever need to encounter the new circumstances, in order to remain competitive in the future.

Hosted by Simon-Kucher & Partners, this forum provides essential insights into and examples of strategies and concepts on how to successfully manage the online channel in the CHC business.

The forum will explore the challenges and opportunities that digital transformation can bring to your sales, pricing and marketing strategy. Starting from the creation of incremental sales growth online, by making use of an integrated multi-channel marketing approach, to effectively implementing international pricing corridors and trade terms to cope with increased price transparency.

Agenda

10:30 – 11:00 a.m.
Registration and welcome coffee
11:00 – 11:30 a.m.
Welcome and introduction

Digital transformation: Key trends and challenges in the CHC market

11:30 – 12:15 p.m.
Levers to grow the CHC business in the online/multi-channel world

Speaker(s)

12:15 – 01:15 p.m.
Lunch break
01:15 – 02:00 p.m.
Marketing effectiveness in an multi-channel environment
02:00 – 02:45 p.m.
Managing international pricing and multi-channel trade terms
02:45 – 03:00 p.m.
Closing address: Key takeaways and lessons learned

Speaker(s)

03:00 – 03:45 p.m.
Networking reception with drinks and snacks