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Cecilia Mourain, Director, and Swetha Dhamodharan, Consultant at Simon-Kucher, talk through the opportunities and pitfalls for subscription businesses in optimising their pricing and packaging strategies.
From Milan onto our seventh stop, Beijing
Simon-Kucher reports a record half-year, with a 17% increase in growth and a 45% increase in order entry.
Heading from Milan to our sixth stop on the tour, Madrid