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Most companies fail to successfully position their new products in the market, new study reveals.
An audience of over 120 senior executives from a range of industries gathered for Simon-Kucher's annual UK Pricing for Profit Conference, held on Tuesday 20th May in Central London.
Little brings management as much unease as the prospect of having to inform customers of a price increase. Yet price increases are not a luxury but rather a necessity in order to maintain a healthy business. Simon-Kucher & Partners have conducted an online survey to benchmark the best management practices when considering a price increase within the construction and chemical industries.