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We are pleased to announce the publication of the Autumn 2013 issue of Simon-Kucher & Partners Healthcare Insights, a newsletter published by our Life Sciences practice. Healthcare Insights contains feature articles on pharma, biotech, and medtech strategy and marketing, as well as updates on pricing and market access developments around the globe.
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed six new partners effective January 1, 2014. This raises the total number to 66.
A Simon-Kucher study shows that only 40 percent of pharmacies across Europe are happy with the conditions and support they get from OTC manufacturers. In the UK, manufacturers will have to defend their position to stay competitive by encouraging pharmacies to use visible product placements and verbal recommendations. Better cooperation is needed.
The new book "The irrational consumer. Applying behavioural economics to your business strategy" by Enrico Trevisan, commercial strategy expert at the global strategy and marketing consultancy Simon-Kucher & Partners, reveals the behavioural mechanisms that govern consumers’ irrational choices and the opportunities they open for innovative commercial strategists.