- B2B Services, Logistics & Travel
- Chemicals & Materials
- Consumer & Retail
- Energy & Utilities
- Financial Services
- Machinery & Industry
- Technology & Software
- Telecommunications, Internet & Media
Cecilia Mourain, Director, and Swetha Dhamodharan, Consultant at Simon-Kucher, talk through the opportunities and pitfalls for subscription businesses in optimising their pricing and packaging strategies.
Simon-Kucher reports a record half-year, with a 17% increase in growth and a 45% increase in order entry.