Simon-Kucher & Partners advises the world’s leading chemical companies on how to address both strategic and tactical pricing issues. Our team of experts supports companies in questions of target setting ("value before volume" strategies), new product and innovation pricing, pricing differentiation strategies and the introduction of service price lists ("extra for the extra"). We develop concepts and tools to steer and control pricing processes and support change management. We support both price increase initiatives to transfer raw material cost increases as well as value pricing initiatives. Our team of pricing professionals has experience from over 150 pricing projects in the chemicals sector and numerous projects in downstream industries.

Capacity utilization and innovation were historically considered the major determinants of costs, volumes and profit in the chemical industry. In more recent times the volatility of input costs and increased competitive intensity has underlined the importance and potential of pricing in top and bottom-line results. Simon-Kucher develops customer-specific pricing solutions and price and margin improvement programs.

  • Price strategies in contested markets
  • Strategic value-based price positioning and price optimization along the value chain
  • Price increase initiatives
  • Price forecasting
  • Price incentive optimization in sales compensation schemes
  • Global pricing process re-design and training programs
  • Price coaching and training of management and sales force
  • Commercial excellence and pricing excellence programs

Selected clients

  • Akzo Nobel
  • BASF
  • Cabot
  • Covestro
  • DSM
  • Linde
  • Lonza
  • Merck
  • Solvay