The Simon-Kucher Competence Center Insurance complements insurance companies' expertise through market proximity and value orientation. Here, pricing plays a pivotal role, since no other lever has a comparable effect on your company's success.

Our project experience shows that companies that base their prices exclusively on the actuarial approach, without explicitly factoring-in the customers' willingness to pay, leave untapped on average 3 percentage points combined ratio and 6 percentage points growth. Within a few weeks, we can secure this untapped profit and volume for our clients as part of our value pricing project.

Moreover, as part of the value creation process, we help our clients segment the market to identify attractive customer segments, analyze customer preferences and willingness to pay and revise and develop new products based on our analysis.

As part of the value selling process and in cooperation with our clients, we develop innovative sales processes to increase the conversion and penetration rate and up- and cross-selling success. Multi-channel strategies and discount limits, discount systems and incentives are particularly in focus, along with other topics.

Our clients frequently ask for support with:

  • Digitalizing and developing multi-channel strategies
  • Optimizing the online business across the client's own channel and the aggregator
  • Introducing new sales processes for more conversion, cross- and up-selling
  • Developing capital-friendly life insurance products
  • Pushing protection
  • Adjusting prices in the portfolio based on price tolerances for the combined ratio reduction
  • Optimizing profit through behavioral pricing

The Simon-Kucher Competence Center Insurance maintains a global presence and has project experience in over 40 countries. With our expertise and local knowledge, we support insurance companies in developed and emerging markets, covering all divisions, customer segments and sales channels.

Simon-Kucher has already worked for a wide spectrum of insurers: From international players to regional, channel and product specialists. From retail to industry. In insurance and reinsurance.

Close cooperation with our clients is standard practice at Simon-Kucher. You won't receive any ready-made solutions, abstract recommendations or overly ambitious pipe dreams from us. Our project results are individual, precise and can be directly implemented. From the project start onwards, we consider both individual implementation opportunities and foreseeable hurdles and provide you with quick and reliable support to increase success.

Selected clients

  • Allianz
  • Anadolu Sigorta
  • Aon
  • Axa
  • Bâloise
  • BNP Paribas Cardif
  • Chartis
  • CIG
  • Citibank
  • Ergo
  • Friends Provident
  • Generali
  • GenRe
  • HSBC Insurance
  • Kyobo
  • MetLife
  • Mitsui Sumitomo
  • Société Générale
  • SwissLife
  • Talanx