“The aim of marketing is to know and understand your customer so well the product or service fits him and sells itself.”
At Simon-Kucher, we see marketing as the bridge that links strategic goals to tangible results. We help our clients to find the right products for their customers – and the right customers for their products.
Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioural economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.
Marketing issues are rarely standalone problems. We link marketing to the general business strategy and the revenue model. Besides, all products and services of course need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.