Automotive Manufacturers

Simon-Kucher & Partners advises leading manufacturers of passenger cars and commercial vehicles on all aspects of strategy, marketing, pricing and sales. We support our clients worldwide in creating marketing and pricing strategies for vehicles, equipment and spare parts. Drawing on our special expertise, we develop actionable solutions to complex marketing and pricing questions including pricing for new vehicles, equipment strategies, package strategies and price structures for spare parts. This helps our clients to sustainably boost their efficiency, revenue and customer satisfaction.

As the number of vehicle variations grows and customer preferences diverge, automotive manufacturers and suppliers need to apply consistent yet adaptable global price and product management for their vehicles, equipment and spare parts. Customer behavior is changing in many core markets, calling for new, more flexible products and price systems – without sacrificing profits. Product and price structures need to be systematically examined to reveal additional revenue potential.

  • Price strategies: list prices, leasing rates and transaction prices for passenger car models in different markets
  • Price positioning of new vehicles and equipment in different markets
  • Price setting, price systems and price processes for spare parts
  • Creating and pricing equipment lines and packages
  • Quantifying marketing efficiency and promotion effects
  • Developing and pricing service packages
  • Market-driven profit growth

Selected clients

  • Alfa Romeo Audi
  • BMW Daimler
  • Fiat Iveco
  • Kia KTM
  • MAN Maserati
  • Mercedes-Benz Porsche
  • Renault Toyota
  • Volvo VW