Construction Material

Simon-Kucher & Partners supports clients in the construction & building technology industries to achieve sustainable profit improvements by tackling their pricing, marketing and sales challenges. We have built our industry expertise working with clients in highly competitive and dynamic market environments. Our experts optimize pricing in direct B2B and multi-level distribution systems, deal with standard terms and large project specifics, and meet global coordination and local market requirements. Our recommendations are based on solid empirical evidence acquired through in-depth analyses of client data, market information and expert judgement - typical projects achieve 1 to 3% point profit improvement.

Increasing uncertainty and growing cost volatility make profitability management ever more challenging for the construction and building technology industry. To overcome these challenges Simon-Kucher supports companies in addressing strategic issues of margin and volume balance, optimizing price positioning for multi-brand offerings, managing margins of complex product portfolios with numerous SKUs, determining the right price for transactions depending on customer value and service cost, as well as steering and controlling the pricing process and its implementation. We develop innovative pricing models specific to industry requirements such as dynamic surcharge management, bundling strategies, and service pricing.

  • Pricing opportunity audit
  • Price list optimization
  • Value-based product price positioning
  • Customer discount and rebate scheme optimisation
  • Key account & large deal pricing strategy & negotiation
  • Service pricing & price defence
  • Surcharge policies

Selected clients

  • Ardex
  • Assa Abloy
  • CRH
  • Fischer
  • Geberit
  • Hilti
  • Hochtief
  • Lindab
  • Osram
  • Rockwool
  • Viega
  • Viessmann
  • Villeroy & Boch
  • Weber-Maxit Saint Gobain