Consumer products

You work in a day and age when access to deep, rich sets of data should allow you to take strategy and marketing decisions with greater confidence. But you also face volatile commodities prices, sharp shifts in consumer sentiment, intensifying competition, and major shifts in retailer strategies. Our experienced consumer products teams can help you adapt your decision-making – from strategy through execution – to take advantage of these new realities.

You can rely on our industry expertise, global experience, and down-to-earth approach to get solutions for go-to-market and sales strategies, innovation processes, pack-price and portfolio optimization, branding strategies, pricing, and trade investment.

We know the fundamental challenges of consumer product pricing, sales, and distribution, and can also offer you deep hands-on expertise in a range of categories.

Growing competition among retailers is putting pressure on most CPG manufacturers. In food categories, retailers’ demands for lower prices and trade support combine with volatile raw material prices to squeeze manufacturers’ margins. In many non-food and specialty categories, manufacturers need to develop new go-to-market strategies as consumers’ buying behavior changes and available shelf-space gets tighter. In these environments, you need comprehensive, robust, and sustainable solutions if you expect to achieve and maintain your desired balance across profit, share, and revenue.

  • Revise competitive strategy
  • Develop and implement a new go-to-market strategy
  • Optimize consumer prices
  • Revise and implement harmonized trade terms systems
  • Develop brand portfolio strategy
  • Enhance and improve innovation processes
  • Optimize pack-price and portfolio strategies
  • Support and improve key account and sales force management

Selected clients

  • Adidas
  • Beiersdorf
  • Chocolat Frey
  • Coca-Cola
  • Dr. Oetker
  • Ferrero
  • Haribo
  • Henkel
  • Herlitz
  • Kimberly-Clark
  • Molson Coors
  • Nestlé
  • Nikon
  • Panasonic
  • Philips
  • Warner Music Group