Electronics

Simon-Kucher & Partners delivers strategy, pricing and sales consulting to the electronics and electrical engineering industry (including automation, control systems, electric and electronic components, business electronics and electronics infrastructure). Our clients include both small and medium-sized companies and large corporations. Most of our projects are conducted globally, with markets including China, Southeast Asia, western Europe, eastern Europe and the US.

One of the typical challenges in this industry is to position innovations successfully in the market in line with what customers are willing to pay for them. The prices of innovations are often too low. Another challenge is managing complex product portfolios (in many cases with thousands of products) and many thousands of customers – while making a profit. Many niche products are sold too cheaply, and prices are often out of line with the products’ value to the customer. We help our clients to identify and harness their profit potential in terms of pricing and sales.

  • Power pricing programs to boost profits by 2-3 percentage points
  • Optimizing product features in line with customer requirements
  • Optimizing discount and bonus systems in multilevel sales
  • Developing strategies for new product and customer segments
  • Sales excellence programs to boost sales performance
  • Service and spare parts strategies in sales and pricing

Selected clients

  • Fujitsu Fujitsu Siemens Computers
  • Molex OKI
  • Panasonic Pepperl + Fuchs
  • Philips R. Stahl
  • Schneider Electric Schweizer Elektronik
  • Semikron Siemens
  • Theben Wieland Elektrik
  • Würth Elektronik