Machinery

Simon-Kucher & Partners supports many leading mechanical and plant engineering companies in boosting their profitability by conducting power pricing and sales excellence programs. The challenges we tackle range from developing growth strategies for emerging markets to product optimization for regional requirements and pricing concepts for global players. In addition, we cover all aspects of sales. This includes optimizing sales processes and structures, enhancing sales performance, and key account management.

The emerging markets, above all China, have grown dramatically in recent years – with far-reaching consequences. Aspiring new customers have emerged, and existing customers have outsourced some of their production. The competitive environment has heated up, too. Asian competitors in particular are no longer focusing solely on low-tech markets, but are aggressively attacking the mid-range and high-end segments as well. To overcome these new challenges, companies need to rethink their product, pricing and sales strategies. What’s more, the services and spare parts market still harbors major untapped potential.

  • Power pricing programs to boost profits by 2-3 percentage points
  • Launching and pricing new products
  • Two-product-line strategies for emerging markets
  • Price positioning for existing and new products
  • Sales excellence programs to boost sales performance
  • Service and spare parts strategies in sales and pricing
  • Key account management

Selected clients