Marketing

Our experts create effective marketing strategies based on a sound understanding of each client’s needs. What are your company’s aims? Which aspects are most important to you? How are your customers segmented? Which products do you sell to which customers, and through which channels? What are the right sales promotion strategies? How can you boost your return on marketing investment?

 

Simon-Kucher & Partners’ marketing projects cover the following areas and more:

  • Customer segmentation (based on needs and willingness to pay)
  • Customer lifecycle and lifetime value management
  • Brand and price positioning, value communication
  • Developing new products and services
  • Marketing efficiency and effectiveness
  • Customer loyalty strategies and programs
  • Digital marketing (online, mobile, social media)

We have conducted more than 500 marketing projects in the last three years alone. In every industry you will find products and services that we have helped make successful.