Strategy

Ineffective strategies are often to blame for weak growth and profits. We once had a client who started an aggressive growth initiative. Its target segment was far too wide, leading to a full-on attack on almost all of its competitors. The result? A fierce price war that almost ruined the company. In another case, a client missed the opportunity to move from hardware into the flourishing software and services business. Not only did the client generate too little revenue from software and services; it also faced added pressure from the growing competition in the hardware segment.

These are just two examples of typical strategy errors. We help our clients to avoid such mistakes and to create profitable business strategies for the long term. We have been developing product, brand and competition strategies for our clients for over 25 years. In the last three years alone we have conducted more than 400 growth strategy projects.

Our strategy projects typically cover the following areas (not exhaustive):

  • Monetizing strategies and new revenue models
  • Competition strategies
  • Growth strategies
  • Product and brand strategies
  • Market entry and defense strategies
  • Scenario planning
  • Market due diligence studies

Our methods and tools have proven their value time and again. Following a detailed analysis of customer needs and the competitive environment we develop the right strategies for each situation. This market-oriented view delivers practicable, reliable strategies tailored to each client’s needs. With our unparalleled experience, we’re here to help you.