Studies and White Papers

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Global Pricing Study 2014: 72 percent of all new products flop

Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.

Ocean Freight Mystery Shopping Study - Discounts dominate, not value selling

The price is the deciding factor in the global ocean freight business, a current Simon-Kucher study reveals. The majority of carriers and forwarders rely on high discounts, not on value-driving sales activities, to generate business. Fewer price battles would do the industry some good.

Everyday payments in the digital world - a break from tradition?

For decades, credit cards have been a major source of revenue growth in retail banking. Today, the situation is different. The credit crisis has led to severe and unsustainable levels of consumer debt and consumers are now turning to ‘pay-now’ alternatives (cash and debit cards) to help manage their cashflow. While traditional card companies are making major investments into electronic cash-payment alternatives, such as contactless, leadership in digital payment innovations that enable payments to be made from mobile devices and via the internet, resides with non-traditional payment companies. We are on the verge of a new era in consumer payments and traditional payments providers are playing catch-up.

How to successfully manage tenders and big deals in medtech

Medtech companies can manage tenders and large contracts more effectively. This article, which has been published in the trade magazine Clinica, explains how.

Closing branches

How to judge which branches to close and how to improve the profitability of those remaining.