Studies and White Papers

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Benchmarking study: how digital are newspapers and magazines today?

Everyone’s talking nowadays about digitalization – in terms of mobile content, print going extinct, online profits, etc. But just how digital are the offers of newspaper and magazine publishers really? How much do countries and regions differ in this respect? Where are the pioneers and best practices for others to emulate? In 2014, Simon-Kucher & Partners investigated the state of digitalization of 90 leading economic and news publications in 29 countries around the globe.

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Global Pricing Study 2014: Special analysis for medtech industry

Market conditions in the medtech industry are oppressive. Successful new product launches require significant price increases of more than ten percent, but only one-third of medtech companies succeed in doing so.

Global Pricing Study 2014: 72 percent of all new products flop

Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.

Ocean Freight Mystery Shopping Study - Discounts dominate, not value selling

The price is the deciding factor in the global ocean freight business, a current Simon-Kucher study reveals. The majority of carriers and forwarders rely on high discounts, not on value-driving sales activities, to generate business. Fewer price battles would do the industry some good.

Everyday payments in the digital world - a break from tradition?

For decades, credit cards have been a major source of revenue growth in retail banking. Today, the situation is different. The credit crisis has led to severe and unsustainable levels of consumer debt and consumers are now turning to ‘pay-now’ alternatives (cash and debit cards) to help manage their cashflow. While traditional card companies are making major investments into electronic cash-payment alternatives, such as contactless, leadership in digital payment innovations that enable payments to be made from mobile devices and via the internet, resides with non-traditional payment companies. We are on the verge of a new era in consumer payments and traditional payments providers are playing catch-up.