Studies and White Papers

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Global Pricing Study 2016: Special analysis for medtech industry

Growing competition from low-cost providers, increasing professional procurement processes, stronger negotiation power among clients: The reasons for rising price pressure in the industry are manifold. Yet companies can counteract this pressure through effective price management.

Miracle drugs meet reality

How early payer engagement can help manufacturers’ therapeutic miracles achieve real-world pricing and reimbursement.

Pricing tiers - Towards an intelligent pricing differentiation

Should prices be determined on the basis of the product or of the client? Which is the best way to fix the price?

Disrupting or being disrupted? Nine industries in transition

Many individuals and businesses are starting to realize the huge array of opportunities that are created by new technologies. But they can also carry risks to established market players – who might not even be aware that technological changes affect their ability to be competitive.

Competitive market dynamics challenge medtech industry

Better channel management is needed: The difficult market climate in the medtech industry is forcing established players to rethink their sales approach, the short Simon-Kucher study Medtech Barometer 2016 shows.