Studies and White Papers

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EAM KPI Study 2015

Key performance indicators of custodian banks with EAM business booked in Switzerland and Liechtenstein

Benchmarking study: how digital are newspapers and magazines today?

Everyone’s talking nowadays about digitalization – in terms of mobile content, print going extinct, online profits, etc. But just how digital are the offers of newspaper and magazine publishers really? How much do countries and regions differ in this respect? Where are the pioneers and best practices for others to emulate? In 2014, Simon-Kucher & Partners investigated the state of digitalization of 90 leading economic and news publications in 29 countries around the globe.

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Global Pricing Study 2014: Special analysis for medtech industry

Market conditions in the medtech industry are oppressive. Successful new product launches require significant price increases of more than ten percent, but only one-third of medtech companies succeed in doing so.

Global Pricing Study 2014: 72 percent of all new products flop

Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.

Ocean Freight Mystery Shopping Study - Discounts dominate, not value selling

The price is the deciding factor in the global ocean freight business, a current Simon-Kucher study reveals. The majority of carriers and forwarders rely on high discounts, not on value-driving sales activities, to generate business. Fewer price battles would do the industry some good.

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