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Simon-Kucher & Partners encourages a direct dialogue with journalists, scientists and representatives of public institutions. Our consultants, working in all industries and countries, are happy to answer your questions regarding strategy, marketing, pricing and sales. For further information and interview requests, please contact our Public Relation Managers.
Latest Press Releases
Of the four Ps of marketing, price has the most power to transform a company's revenue and profit. The best way to kickstart a pricing discussion is to visually display price analytics.
Pricing is not just about having the right price point, but to a large extent also about having the right price perception.