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Simon-Kucher & Partners encourages a direct dialogue with journalists, scientists and representatives of public institutions. Our consultants, working in all industries and countries, are happy to answer your questions regarding strategy, marketing, pricing and sales. For further information and interview requests, please contact our Public Relation Managers.
Latest Press Releases
International consultancy expands into Swedish market
What makes great pricing people? And where do they generally come from? Our Partner, Matt Johnson, talks about common traits in great pricing people.
Have you ever wondered why every company, according to their homepage, is “a leader in abc” or “one of the biggest xyz suppliers”? The secret lies in how the company defines its market — which is typically small and niche, allowing them to be the biggest or the leader. However, segmenting the market is a crucial task, not just a nice-to-have for introducing yourself in a snippet on your company homepage.