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Simon-Kucher & Partners encourages a direct dialogue with journalists, scientists and representatives of public institutions. Our consultants, working in all industries and countries, are happy to answer your questions regarding strategy, marketing, pricing and sales. For further information and interview requests, please contact our Public Relation Managers.
Latest Press Releases
Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.
...please read this paper in which Simon-Kucher offers advice for A-brands to sustainably compete against private label