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The odds are stacked against new products or services. Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns.
When it comes to understanding the importance of pricing, our five important analysis methods can be eye-openers for Management. They show you where immediate action is needed, and, if the right steps are taken, will have a direct impact on your profits.
Simon-Kucher & Partners is hosting its Annual Boston Life Sciences Strategy Forum on the afternoon of Tuesday, June 14th, at Le Meridien Hotel.

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