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Latest Press Releases

Making sense of consumer behavior and leveraging that knowledge successfully is one of the most significant opportunities for consumer-facing companies to drive profit growth. That is why we chose to make this topic the focus of our latest issue of Consumer Insights.
Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.
Consultancy boosts revenue by 14 percent

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