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The odds are stacked mightily against any company that launches a new product or service. Between 65% and 75% of new offerings fail outright or miss their revenue or profit goals, depending on whose research you look at. And the tab of those failures is hefty — $260 billion in the U.S. alone in 2010, according to University of Texas at Austin professor Rob Adams.
Global Pricing Study 2016: A remarkable 93 percent of companies worldwide acknowledge the impact of digitalization, yet don't know where to start when it comes to addressing the issue. One thing is clear, only with the right price strategy will companies be able to overcome the challenges of this mega trend.
How early payer engagement can help manufacturers’ therapeutic miracles achieve real-world pricing and reimbursement.

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