What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Holiday Shopping Report 2024
2024 Global Telecommunications Study results
The Demand Revolution
Streaming Study 2024
Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
thumb better health
Aug 01, 2023 | Perspective | Report

Better Health Report 2023

Healthcare & Life Sciences Consumer Healthcare
Netherlands
clothing
Aug 01, 2023 | Perspective | Interview

Monetizing sustainability with C&A

Netherlands
flower brands
Jul 30, 2023 | Perspective | Interview

Monetizing sustainability with Royal Flora Holland

Netherlands
electronics
Jul 27, 2023 | Perspective | Interview

Monetizing sustainability with Philips Domestic Appliances

insights_books_confessions_of_the_pricing_man_thumbnail.jpg
Book

Confessions of the Pricing Man – How Price Affects Everything

United States
residential builders blog image header
Jul 27, 2023 | Blog

Residential construction and building materials: End of 2023 outlook

Building Materials & Construction
banner
Jul 25, 2023 | Blog

How to build a product strategy that fuels growth

insurance
Jul 24, 2023 | Blog

Motivating insurance sales behavior: Are you leaving money on the table?

Insurance
Netherlands
retail
Jul 24, 2023 | Perspective | Interview

Monetizing sustainability with HEMA

generative AI
Jul 24, 2023 | Blog

Commercializing generative AI: How can you extract business value from ChatGPT and Co?

threads
Jul 21, 2023 | Blog

The new Twitter: Using Threads in your marketing mix

Software, Internet & Technology
Netherlands
meat
Jul 20, 2023 | Perspective | Interview

Monetizing sustainability with Vion

web3
Jul 18, 2023 | Blog

Web3 loyalty programs: How to build long-lasting customer relationships

Netherlands
supermarkets
Jul 16, 2023 | Perspective | Interview

Monetizing sustainability with Albert Heijn

big data
Jul 13, 2023 | Blog

Big data reality: Insurers have enough to drive more effective sales

Financial Services Insurance
Rethink Carbon
Jul 13, 2023 | Perspective | Whitepaper

Rethinking carbon to win commercial future

Industrials Chemicals & Base Materials
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