English Books

English Books

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Madhavan Ramanujam, Georg Tacke, Wiley, 2016

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation – measured in dollars and cents – is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets – or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovation argues that this is tragic, wasteful, and wrong.

Confessions of the Pricing Man

Confessions of the Pricing Man - How Price Affects Everything

Hermann Simon, Springer, 2015

In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing.

Profitable Innovation

eBook "Profitable Innovation" - Free download

Georg Tacke, David Vidal, Jan Haemer, 2014

Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits
The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably. Combining these two functions gives you the best odds of escaping the oppressive price and competitive pressures that plague today’s markets around the globe. It gives you the best chances to generate the profit that continuously fuels further innovation and ensures long-term survival.

Get it now for free as PDF or as eBook from iTunes, Smashwords or Barnes & Noble.














Ebook "It's time for e-commerce to grow up"

eBook "It's time for e-commerce to grow up"

Susan Lee, USA, 2013

The second half of 2013 will intensify a coming-of-age conflict in e-commerce that has been brewing for some time. Ironically the root causes of this conflict are the same three engines that have powerded the rise of e-commerce over the last 20 years: low prices, technology and bottom up experiments. In other words, the same three engines that have shaped the e-commerce world we know today will soon become limiting factors if retail executives continue with the status quo. The stakes are high. Legacy brick-and-mortar retailers face tough decisions on how to define their opportunities in online channels and how to pursue them. Where do you place your bets?
Get your eBook download from Amazon, iTunes, Smashwords or Barnes & Noble.

The Irrational Consumer. Applying Behavioural Economics to Your Business Strategy

Enrico Trevisan, Gower Pub Co, 2013

Behavioural economics determines how a commercial proposition might be perceived by consumers, how this perception could be influenced by the structure of the offer and of the price proposed by the seller and how this phenomenon works independently of the needs and desires the consumer had before entering the real purchasing decisions. Enrico Trevisan's book aims to present some of the most important findings of behavioural economics and to highlight the resulting opportunities for up-to-date commercial strategies. Also available as eBook.

The Key to Higher Profits: Pricing Power

eBook "The Key to Higher Profits: Pricing Power" - Free download

Georg Tacke, David Vidal, Annette Ehrhardt, 2013

Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a “hot” price war. The vast majority of companies feel they can’t justify a price increase above current levels of inflation. Even when they dare to raise prices at all, they manage to get only half of what they ask for. What you just imagined is real. These discouraging circumstances describe day-to-day life right now for thousands of companies around the world. At a time when every dollar, Euro, yen, or yuan in profit is precious, even some of the world’s most prominent companies, such as consumer products giant Procter & Gamble, often struggle to make price increases stick. This struggle reflects weakness in pricing power, the ability of a company to get the prices it deserves for the value it delivers to customers.

Get your free eBook download now from Smashwords, iTunes, Barnes & Noble or as PDF.











Beat the Crisis: 33 Quick Solutions for Your Company

Hermann Simon, Springer, USA, 2009

In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—“Changing Cus­tomer Needs,” “Sales and the Sales Force,” “Man­aging Offers and Prices” and “Services”—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, de­velop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. He argues: “The 33 quick solutions won’t rid the world of the crisis, but they can certainly contain the damage. And this can make all the difference between a company’s death and survival.”

Hidden Champions of the 21st century

Hermann Simon, Springer, USA, 2009

stands in blatant contrast to their astonishing successes. In his book, Hidden Champions of the 21st Century: The Success Strategies of Unknown World Market Leaders, Hermann Simon examines the strategies of little-known world and European market leaders.

Price Management in Financial Services: Smart Strategies for Growth

Georg Wuebker, Martin Koderisch, Dirk Schmidt-Gallas, Jens Baumgarten, 2008

Price Management in Financial Services shows how to incorporate the modern techniques of value-based pricing into both product design and pricing strategy. The authors provide an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non-linear pricing. The final chapters are devoted to discussing a variety of implementation issues, exemplified by international cases studies from Simon-Kucher’s financial services practice.

Strategy For Competition

Simon Hermann, Indian Edition, DB. Jain Publishers, 2008

This book contains contributions from entrepreneurs, managers, professors, management gurus and consultants from all over the world. This book does not define strategy exhaustively and completely, but it has plenty to offer. Above all, the book is meant to be both practical and relevant. The readers can derive benefit from the articles in the book which shed light on a multitude of aspects that deals with building and applying winning strategies for business. The individual articles are very succinct and effective knowledge can be acquired or the existing knowledge can be refreshed. It´s for those who plans the strategy to reach their goals.

Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets

Hermann Simon, Frank F. Bilstein, Frank Luby, USA, 2006

How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. The authors argue that this misguided advice has destroyed, rather than created, an additional profit potential, and they contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.

Power Pricing: How Managing Price Transforms the Bottom Line

Robert J. Dolan, Hermann Simon, USA, 1997

In today’s hypercompetitive global marketplace, a company’s pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. The world’s two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of “power pricing” will improve the bottom line by an order of magnitude. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.

Customer Loyalty Programmes and Clubs - Second Edition

Stephan A. Butscher, 2002

For any company, large or small, the most effective protection against competition is long-term customer loyalty. And, as Stephan Butscher's step-by-step guide explains, the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits. Following the success of the first edition, this book will take you through all the necessary steps to research, plan and launch a programme that builds and develops the relationship between you and your customers. It puts special emphasis on value measurement and selection of the right benefits as well as enabling you to integrate the loyalty programme into every part of your organization. The book presents case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

Hidden Champions: Lessons from 500 of the World's Best Unknown Companies

Hermann Simon, 1999

Hidden Champions reveals the strategies and practices of hundreds of low-profile high-performance German companies. How do these companies do it? They are all great innovators; many have created their own markets. They have expanded a narrow product focus to meet the needs of customers around the world. They avoid outsourcing, diversification, and strategic alliances, instead creating unmatchable internal competencies. They are extremely close to their customers but have no large marketing departments. They are led by executives who are both authoritarian and participative. Their hallmark is continuity, with almost no employee turnover and an average CEO tenure of 24 years. This groundbreaking and contrarian book lends extraordinary insights into building and defending market leadership. It is a compelling wake-up call for back-to-basics management.

Price Management

Hermann Simon, 1989

In many modern markets the importance of price is continuously increasing. Price is a mirror of the value which products and services offer. Price differentiation reflects differences in perceived qualities, positioning strategies, and service benefits. This book is targeted at both academics and practitioners. Managers in marketing and controlling who are in charge of pricing analysis and decisions will benefit most. Many of the hundreds of managers who participated in our pricing seminars and worked with a German language version of the book were able to implement many of the procedures.