European Consumer Healthcare Strategy Forum: Pricing Excellence 2.0

Kempinski Hotel Frankfurt Gravenbruch
November 12, 2015

One of the most pervasive trends in the CHC industry is the increasing price pressure and transparency across channels and markets. Successful companies have understood that pricing is key to improving profitability in the CHC industry and are increasingly becoming more professional in how they address pricing within their organization.

Hosted by Simon-Kucher & Partners – the world’s leading pricing advisor, this forum provides essential insights into and examples of successful strategies and concepts on how to take pricing to the next level. 

In particular, this forum will present key CHC trends and challenges as well as cover best practices from leading CHC and FMCG companies. Participants will gain valuable insights into key pricing levers: From systematic portfolio pricing to optimized price execution via effective trade terms and a differentiated channel strategy. Additionally, participants will have ample opportunity to network with leading CHC experts across Europe, share views and discuss experiences.


10:30-11:30 a.m.
Registration and welcome coffee
11:00-11:20 a.m.
Welcome and introduction, Key trends and challenges in the CHC industry
Clemens Oberhammer
10:20-12:00 a.m.
Keynote speech: Best practice - Pricing learnings from a leading FMCG company
Julia Sucquet
12:00-1:10 p.m.
Lunch break
1:10-1:50 p.m.
Product pricing: Apply a value based pricing approach to your full portfolio
Christian Rebholz
1:50-2:30 p.m.
Customer pricing: Trade spend optimization beyond the “price waterfall”
Jan Merkel
2:30-3:10 p.m.
Coffee break
3:10-4:50 p.m.
Multi-Channel Pricing: Addressing the growing online channel in a price transparent world
Nina Scharwenka
3:50-4:00 p.m.
Closing address: Key take-aways and lessons learned
Omar Ahmad
4:00-5:00 p.m.
Networking reception with drinks and snacks

Keynote speakers

Julia Sucquet
Investment Marketing Manager
Reimann Investors Advisory

Speakers Simon-Kucher & Partners

Managing Partner
Managing Partner
Jan Merkel
Christian Rebholz
Please register by October 31, 2015. Participation is free of charge, but spaces are limited and issued on a first come, first serve basis. If you are unable to attend, please feel free to pass on the invitation to your colleagues.
If you have any questions, Baerbel Eberhard will be happy to help you.
+49 89 544793 10


Kempinski Hotel Frankfurt Gravenbruch
Graf zu Ysenburg und Büdingen Platz 1
63263 Neu-Isenburg
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