Dr. Georg Tacke, CEO of Simon-Kucher & Partners Strategy & Marketing Consultants, talks about Pricing Power. Pricing Power is the ability of a company to get the price it deserves for the value it delivers. So Pricing Power is not about luck or fate. It is a capability companies have to work very hard for. In each industry or market some companies have achieved that capability to fully monetize the value they deliver and others are lacking it. Simon-Kucher's Global Pricing Study discovered: Approx. 1/3 of the companies has the pricing power and is able to get the price it deserves, 2/3 do not have it. Georg Tacke explains how companies can become Pricing Power Champions.