Tourism

Challenges for the industry

Tourism, the world's greatest industry is actually involved in an intense price related competition. Thus, the overall return on investment is rather dissatisfactory. Vertical and horizontal integration procedures, the spreading of e-commerce and structural changes as well as an increasing relevance of segmentation and branding policies are setting the boundaries for marketing and strategy.

Approaches for Consulting

We are offering solutions for solving critical problems in the following fields:

  • Segmentation/Positioning/Selection of target groups
  • Product Policy
  • Pricing
  • Distribution
  • Customer Relations
  • Branding Communications
  • Our recommendations are based on competitive analyses and customer suveys.

Projects

  • A new pricing concept for a tourist company (product policy and pricing policy)
  • Concept and implementation of a new pricing concept for a tourist company
  • Implementation of a new comfort class model for an Airline (product policy)
  • Conception of the BahnCard
  • Distribution concept for traveling products
  • Late mover strategies (on a new competitor's market entry)





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