Banking

Superior Market Strategy. Pricing Leadership.

Leading banks and asset managers worldwide seek our strategic advice. We deliver creative market and pricing strategies for profitable growth.

Through rigorous optimization of the whole pricing process, our projects inject immediate growth into your revenues and profits.

In today´s financial services industry with cost bases reduced and market shares hard to move, CEOs have yet to fully exploit pricing - the most powerful profit lever of all. Simon Kucher & Partners helps senior executives throughout the financial services industry to systematically tap the earning potential of pricing. Our team of banking specialists combines industry expertise with exceptional pricing competence.

Our projects cover all aspects of pricing

• Optimization of Pricing Processes
  Banking is complex. Customer needs are heterogeneous and strategies are diverse. In such a complex environment, only precisely defined pricing processes ensure optimal pricing. In professional pricing processes the entire pricing chain (from strategy, information collection, systematization of decision making, the organization of competences and clear-cut price controlling) is precisely and robustly structured.


• Value Pricing
  Pricing in the banking industry today is often focused on the company’s own costs or the competitors’ prices. In contrast, the customers’ perception of value and their expectations are given little regard, money is given away due to inadequate value extraction in pricing. Value pricing focuses on determining the willingness-to-pay of different customer segments and setting the prices accordingly.


• Offering Optimization/Cross-Selling
  The idea of cross-selling by creating optimized offerings has been on the minds of many bankers for a long time although still, there remains a significant amount of untapped potential. From the customer’s perspective, which services can be logically combined in an optimized offer? Which products could be combined without endangering the bank’s returns? Without a systematic analysis of all the different optimization alternatives and a fact-based evaluation, the chances of making the wrong decision are immense.


• Sales Optimization/Implementation
  Growing product homogeneity, escalating transparency of competing offers and more demanding customers make intelligent sales strategies more important than ever for banks. Our projects make sure that products and services are designed in such a way that the customers and sales personnel understand their value. Target-oriented incentive systems ensure that profitable products are sold at optimal prices and a clear pricing competence guarantees that price discounts are kept to a minimum.

We provide

• industry insight
• systematic transfer of global best practices
• rigorous scientific methods
• state of the art tools for implementation and change management
• a collaborative approach that brings your best resources and a sound market perspective together

Thought Leadership

Leading business journals such as The Economist and BusinessWeek confirm our thought leadership in pricing and market strategy. We believe in growing knowledge by sharing it.

Take a look at our White Papers and send us your feedback.

What can we do for you? Send us an e-mail:
banking@simon-kucher.com

go to the top ...