Media

Challenges for the industry

The trend in mass media is toward greater customization. New media forms have not simply replaced old ones; but have continually created new demand. Despite the popularity of the computer, we use more print than ever. Movie theaters and television still exist. However, the internet and multimedia have opened entirely new dimensions to the industry. At the same time, the battle rages for limited advertising money. Factors that are critical to the competitive environment include accurate target group selection, differentiation from the competition, multinational markets, value-oriented pricing policies, the internet and exploitation of the synergies attainable from combining different forms of mass media.

Solutions through Consulting Services

We find concrete solutions to your problems. Based on value-to-customer, which we measure using state-of-the-art methods and tools. We help you create the perfect pricing and product strategy. We will determine where the most important market segments are, assist you in setting profit-optimal prices, and help strengthen customer loyalty.

Project Examples

• Development of a strategy for print advertising
• Competitive analysis for a printing business
• Long-term strategy for a film and TV production company
• Pricing for a media graphics software provider
• Creation of a pricing video

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