International Pricing

The world's markets are growing ever closer. Traditional price differences among countries increasingly create problems. Gray markets, parallel imports, and regulatory restrictions lead to a collapse of established pricing systems and to a significant reduction in profits.

In this situation the only solution is a proactive pricing approach which takes these complexities into account. A stronger international coordination of the pricing strategy is required. We have developed techniques and models to determine an optimal international "price corridor", based on country specific prices that form a single cohesive global strategy.

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