Industrial Goods

The consulting services we provide cover all aspects of marketing strategy. In the durable goods industry, we focus in particular on the following elements:

• Accurate and implementable customer segmentation
• Market-segment-specific positioning and competitive strategy for products and brands
• Pricing (profit optimizing price strategy, pricing for product lines and individual products, bundling, pricing for features and services, etc.)
• Target costing and value-to-customer optimization (measurement of value-to-customer, its application in target prices, prioritizing areas of innovation)
• Development of optimal product strategies
• Distribution management (general distribution strategy, discount systems, sales force compensation systems)
• Our recommendations are always based on a solid foundation of quantitative analyses . We research existing market information and conduct our own primary surveys. We also create decision support models that facilitate reliable assessment of the effectiveness of various marketing options. Finally, we support our clients in implementing the recommended strategies and monitor the results.

Project example

• Price positioning for an innovative product, including different product variations
• Pan-European channel management system for an international conglomerate
• Future product strategy for a home appliance manufacturer
• European competitive strategy for a telephone manufacturer
• International pricing strategy for a lighting manufacturer

go to the top ...