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The global strategy and marketing consultancy Simon-Kucher & Partners has appointed eight new partners effective January 1, 2015. This raises the total number to 73.
Dit zijn resultaten van de Global Pricing Study 2014, die voor de derde maal door ons is uitgevoerd in samenwerking met de onafhankelijke Professional Pricing Society (PPS).
Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.
Omzet adviesbureau stijgt met 14 procent