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Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.
Omzet adviesbureau stijgt met 14 procent
Op 16 oktober organiseert het Amsterdamse kantoor van Simon-Kucher & Partners een Strategy Masterclass voor ambitieus talent.
...please read this paper in which Simon-Kucher offers advice for A-brands to sustainably compete against private label