Our Events
1. Dutch Consumer Industry Conference - Pricing Excellence: How to actually make it stick?
Dutch Consumer Industry Conference - Pricing Excellence: How to actually make it stick?
May 14, 2013
Nyenrode Business Universiteit
Straatweg 25, Breukelen
The Netherlands
Pricing is recognized as an essential profit lever for consumer goods companies. Consequently, many consumer goods companies have initiated trade terms, revenue management or other pricing activities in previous years. However, many of these initiatives did not bring the expected benefits, mostly due to lack of C-level involvement, limited organizational governance and the reality of today’s business priorities.
The challenge for many consumer goods companies is to move away from ad hoc pricing initiatives and to develop pricing as a core capability for the entire organization. Simon-Kucher’s Consumer Industries Conference focusses on how to achieve real Pricing Excellence and answers the question: “How to actually make it stick?”.
During the conference we will elaborate on concrete measures, e.g.: How can consumer pricing boost the value in your portfolio? How to manage the multi-channel challenge? How to reduce complexity of prices and trade terms across Europe to ensure you get the price you deserve? How to design and setup an effective pricing organization?
Click here to register for this event
Strategic Pricing Conference
Customer Centric Pricing: Using value-based insights in the Financial Services Industry
May 23, 2013
Kasteel De Hooge Vuursche
Hilversumsestraatweg 14, Baarn
The Netherlands
The financial services sector finds itself in challenging times. The faltering economy, low consumer trust and new regulatory constraints have put pressure on the margins of banks, insurers and other financial services providers. Now more than ever profitability proves to be key to stay in business.
Too often we see financial institutions struggling to realize their portfolio’s full potential because a robust value pricing strategy is missing. Instead of considering the customers’ actual willingness to pay, pricing is frequently cost-based and internally focused.
This seminar shows how to improve your top line by creating value and extracting it. Know your customer needs, offer them suitable products and services, and extract this value through pricing excellence. Whether it is an innovative digital banking product, commission-free financial advisory, or a renewed life insurance, all forms of value need to be extracted with the right pricing strategy.
Click here to register for this event
Past events
10th Dutch Strategic Pricing Conference: Achieving Profitable Growth
March 26, 2013
Nyenrode Business Universiteit
Straatweg 25, Breukelen
The Netherlands
Growth is consistently ranked top of mind for many of today’s business leaders. However, growth initiatives do not always go hand in hand with contribution to a company’s bottom line. Price is too often abused to gain market share, unintentionally causing downward price spirals and compromising chances to success.
Profitable growth is the result of a thorough understanding of what drives the value in your portfolio, who your customers are and what they are willing to pay. We look at growth through the lens of pricing and always create an actionable view: where should you compete? Where on value, where on price, and where not at all?
In this conference our marketing, sales and pricing experts will share practical know-how and recent project examples to provide you with valuable eye-openers and relevant take-aways on the topic of profitable growth.
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