Travel & Tourism

At Simon-Kucher, we help our customers to improve their margins and increase their profits by navigating the dynamic environment of the travel and hospitality industry. As a result of our specialization and experience in the international travel industry, we know where the profit potential exists and help our customers to realize them. An increase in the profit margin of one to two percentage points is almost always achievable. We support organizations with strategies and tools ranging from yield management and ticket pricing to portfolio optimization and pricing opportunities to extract value from existing and new markets.

The travel and hospitality industry is in a state of constant change. The validity of the business models and strategies for the creation of value are being tested. The business is extremely dynamic due to new technologies (online, offline) and large fluctuations in costs and customer preferences which impedes planning with the conventional production and marketing processes. As a result, organizations at all levels are under pressure and need to examine their pricing and marketing strategies as a means to improve margins.

  • Developing a customer segmentation model and training the sales force enabling a leading luxury hotelier to optimize corporate prices based on customer value and willingness to pay, creating a revenue uplift of 7% p.a
  • Working with a leading coach operator to develop a business case for yield management as well as vendor selection for a system
  • Market sizing and market entry strategy for a budget hotel chain to target the business segment
  • Portfolio optimization for a leading chain of health clubs, resulting in the identification of approximately €4m p.a, a profit upside of a base of €140 million revenue.

Selected clients

  • Accor
  • Air Plus
  • British Airways
  • Brussels Airlines
  • Center Parcs
  • Deutsche Bahn
  • Europcar
  • Germanwings
  • Hilton
  • iDTGV
  • Kinepolis
  • Lufthansa
  • Navigon
  • Pierre & Vacances
  • Start Amadeus
  • Steigenberger
  • Thalys
  • Thomas Cook
  • Travelport
  • TUI