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Last year, 40% of companies did not improve their profit margins. Market conditions are oppressive and companies witness higher price pressure. Pricing strategies are too often based on history, internal costs and competition instead of value and willingness-to-pay of customers. This is one of the insights of the Simon-Kucher & Partners Global Pricing Study 2016 that was conducted among over two thousand decision makers across 40 countries and all industries.

At the same time, 87% of top managers recognize that their pricing strategy is not optimal and contains untapped improvement opportunities. To capture opportunities in a changing and increasingly digital market, 25% of executives cite that introducing a new revenue model is the way to go. Below you will find six short readings to challenge and inspire you on the path towards pricing power and profitable growth.