Simon-Kucher GPSS 2017

Research Paper

The Big Digital Fail - Results and insights of the Global Pricing and Sales Study 2017

The Global Pricing & Sales Study 2017 surveyed 1,925 companies across major industries in over 40 countries. The study focuses on digitalization and reveals that 77 Percent of companies fail to impact their Top Line with their digital initiatives. Another insight: The true “digitalization heroes” only make up 18 percent of companies.