Business Success in China
eds. Markus B. Hofer and Bernhard Ebel, Simon - Kucher & Partners

For several years now, China has been the focus of internationalization strategies as a production and sales market. Not only large corporations, but also small and mid-sized companies are increasingly considering an entry into this dynamic market that promises quick economic growth. Yet the right strategy and sufficient preparation are what really determine the success of such an endeavor. These critical factors have been ignored by some – and with disastrous results. In Business Success in China, the editors Markus B. Hofer and Bernhard Ebel get to the bottom of the current needs of entrepreneurs and managers; the book delivers decisive answers to important core issues of involvement in the Chinese market.

Business Success in China joins together a series of contributors from consulting, scholarship and the industry who are competent experts in China. The book is divided into three sections: “Opportunities and Challenges in China”, “Strategies for Market Entry and Business Success” and “Practical Insights from China”. The book is directed most of all at decision makers who are being confronted with the challenges posed by the Chinese market – be it in existing businesses or in market entries. The reader will obtain practical recommendations regarding strategic and operative questions in the areas of market and entry strategies, branding, pricing, market research, legal aspects and successful business relationships. The industry examples and best practices make Business Success in China required reading.

Praise for the book:

• „China is one of the most promising markets worldwide. Especially Western brands have very good chances in this future market. The book ‘Business Success in China’ edited by Simon - Kucher & Partners provides well-founded Strategies, recommendations and suggestions - a must for managers in the China business.“
  Hans-Joerg Seeberger, CEO, EganaGoldpfeil Ltd., Hong Kong



• „’One generation plants the trees, another gets the shade.’ This piece of Chinese wisdom represents how systematically and determined China is pursuing its path. Those who want to be a part of this and to have long-term success must deal intensively with the idiosyncracies of this gigantic market. To accomplish this, the book ’Business Success in China’ is required reading.“ Heinrich v. Pierer, Chairman, Siemens AG, München



• “As the Chinese saying goes, ‘A journey starts with the first step’. ‘Business Success in China’ ought to be that first step for any manager looking to grow the business in and with China.”
  Wilfried R R Vanhonacker, Chair Professor and Head Department of Marketing, The Hong Kong University of Science & Technology

The Authors:

• Helen Beveridge (COMPASS Asia Training & Consulting, Ludwigsburg)
  
• Prof. Dr. Shen Bin (Chinesisch-Deutsches Hochschulkolleg (CDHK), Tongji University, Shanghai)
  
• Chin-Ning Chu (Asian Marketing Consultants, Antioch, CA)
  
• Dr. Bernhard Ebel (Simon - Kucher & Partners, Bonn)
  
• Heinz Dollberg (Allianz AG, Munich)
  
• Prof. Dr. Hubert Fromlet (Swedbank, Stockholm; Blekinge Institute of Technology and Baltic Busi-ness School, Kalmar)
  
• Dr. James Gong (Wujin High-Tech Industrial Zone)
  
• Stefan Herr (Simon - Kucher & Partners, Bonn)
  
• Ralf Hanschen (VOLKSWAGEN AG, Wolfsburg)
  
• Dr. Markus B. Hofer (Simon - Kucher & Partners, Bonn)
  
• Dr. Kang Gang Hu (GE-AS Co. Ltd., Shanghai)
  
• Sylvia Knoss (COMPASS Asia Training & Consulting, Ludwigsburg)
  
• Dr. Stefan Lippert (Simon - Kucher & Partners, Tokio)
  
• Daniel Mohr (Plumento Corp., Shanghai)
  
• Fan Oswald-Chen (Simon - Kucher & Partners, Bonn)
  
• Dr. Markus Rall (MAN Roland Greater China, Hong Kong)
  
• Jana Schmutzler de Uribe (Simon - Kucher & Partners, Bonn)
  
• Dr. Matthias Schramm (THINK!DESK China Research & Consulting, Munich)
  
• Xuyong Shi (Wujin High-Tech Industrial Zone)
  
• Frank Sieren (Wirtschaftswoche, Beijing)
  
• Prof. Dr. Jonathan Story (INSEAD, Fontainebleau)
  
• Prof. Dr. Markus Taube (THINK!DESK China Research & Consulting, Munich, and University of Duisburg-Essen)
  
• Prof. Dr. Savas Tuemis (Tongji University, Shanghai)
  
• Dr. Sven-Michael Werner (TaylorWessing, Munich)
  
• Prof. Dr. Peter Williamson (INSEAD, Singapore)
  
• Brigitte Wolff (Abacus Corporation Ltd., Shanghai)
  
• Johannes Wyrwoll (VOLKSWAGEN AG, Wolfsburg)
  
• Ying Yang (Simon - Kucher & Partners, Bonn)
  
• Prof. Dr. Ming Zeng (Cheung Kong Graduate School of Business, Bejing)