Press Release – Madrid, 8th June 2007 BMW, GM, Medtronic, Marriott International, Hyatt International, Agfa, Ciba, NH Hotels, European Pricing Platform to discuss strategic pricing at a Barcelona conference, 16-18 October 2007

According to a 2006 Gartner Research report, on average a 1% improvement in price translates to an 11% increase in profitability. Developing an optimal pricing strategy is crucial for any business wanting to grow in the coming decades.

Speakers from various industries will lend their views on how Strategic Pricing and Revenue Management have enabled their companies to boost the bottom-line. The conference will highlight the latest innovative trends, explore technological advances and reveal what is and what isn’t working in the pricing realm.

Discuss will focus on:

• Developing an optimal pricing strategy to sustain growth and profits
• Assessing value segmentation to generate optimal pricing and increase customer loyalty
• Designing a competitive assessment strategy to become a proactive pricer
• Identifying the challenges of cross-border pricing to optimize market share

Senior executives from top corporations are already confirmed to speak. These include:

Dr. Volker Letzgus, General Manager Marketing Strategy and Product, BMW France
Jan Krasnodebski, Pricing Manager, Medtronic SA
Adrian Brodbeck, Pricing Director, GM Europe
Rafael Farrés, Head of Pricing Office, Agfa Gevaert NV
Bruno Sallé de Chou, Business Transformation Programme, Ciba Specialty Chemicals
Siv Forlie, Divisional Revenue Manager EMEA, Hyatt International
Pol Vanaerde, President, European Pricing Platform

Some other topic to be covered at the conference:

• Modifying discount structure to strategically raise prices and achieve target volumes
• Evaluating pricing research methodologies to optimize value extraction

Full conference information:
http://www.iqpc.com/es/strategicpricing

For more information, please contact:

IQPC Spain
C/ Príncipe de Vergara 31, 3º D
E-28001 Madrid
España

+34 91 4361068
+34 91 432 66 00
info@iqpc.es
www.iqpc.es