Partner
Franck Brault
Franck Brault is a partner in the Transportation/Tourism and High-Tech Competence Centres at Simon - Kucher & Partners - Strategy & Marketing Consultants in Paris.
He studied Electronics and Computer Science in France at the Ecole Française d’Electronique et d’Informatique (EFREI) and in the UK at the Bristol University. He specialised in Microelectronics and Telecommunications. In 1998, he did the HEC MBA program (ISA), majoring in "Strategy & Entrepreneurship".
During his studies, Franck Brault also conducted R&D projects for large international organisations in the Printing, Semiconductors and Transportation sectors. Besides, he contributed to the creation and launch of a French start-up in the pharmaceutical products business.
At Simon, Kucher & Partners, Franck Brault is mainly involved in the elaboration of marketing and pricing strategies in the high-tech industry, logistics services and tourism.
Mr. Brault leads the competence centres ”Tourism and Transportation” and “High-Tech” for Simon - Kucher & Partners in Paris.
At Simon - Kucher & Partners, Franck Brault specializes in the development of corporate/growth strategies and organizations as well as in marketing, sales and pricing mainly for French and European companies.
He is also co-author of the book “La Stratégie Prix, Agir efficacement sur les prix pour optimiser le résultat”, Dunod and wrote several articles in French and international newspapers such Wall Street Journal, Les Echos, La Revue Française du Marketing, L’Echo Touristique, etc.
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