The 4th Annual Atlanta Pricing and Sales Strategy Forum: Commercial Excellence in the Digital Age

12:00 - 6:00 PM

Mandarin Oriental Atlanta, 3376 Peachtree Rd NE, Atlanta, 30326 GA, Vereinigte Staaten



Over the last three years, 81% of all US companies have invested in Digitalization, with a goal to support Commercial Excellence. However, most of these initiatives fail, with only 23% of companies achieving top line growth with their digitalization efforts. Come and learn from best-in-class companies what your organization has to do in order to create Commercial Excellence and grow profitably in the Digital Age.

Simon-Kucher & Partners is hosting its 4th Annual Atlanta Pricing  and Sales Strategy Forum, Commercial Excellence in the Digital Age, on March 28th at the Mandarin Oriental Atlanta. Get connected with experts across numerous industries and obtain insights and best practices on sales, pricing, marketing, and strategy from one of the world’s leading consultancies in these areas.

We have assembled a diverse group of industry experts and speakers who will share their experiences, across industries and customer segments, on how to drive toward enhanced profitability.

Who should attend?

Executive leadership and senior management, who are involved in developing commercial excellence for their companies.

  • Sample titles: CXO, President, Owner, EVP, SVP, VP, Director
  • Functional areas: Sales, Finance, Marketing, Pricing, Strategy

Why should you attend?

  • Exclusive access to learn from industry experts about the latest trends driving commercial excellence, including digitalization, monetization & pricing, and go-to-market & sales strategies.
  • Network with other leading industry professionals and share best practices.

We look forward to welcoming you at the event and hope you can join us for the cocktail reception afterward!


This event is sponsored by Simon-Kucher & Partners. If you have any questions please feel free to contact


12:00 - 1:00 PM
Registration and Lunch
1:00 - 1:15 PM
Welcome Address
1:15 -1:55 PM
Digitalization as a cross-industry strategic imperative
1:55 - 2:35 PM
Growing Pains: The challenges of growing top line and online sales
2:35 - 3:00 PM
Coffee Break & Networking
3:00 - 3:40 PM
Digitalizing your sales force through territory alignment
3:40 - 4:20 PM
Embracing the impact of digitalization on corporate transformation
4:20 - 5:00 PM
Monetization strategies for digital transitions
5:00 - 6:00 PM
Cocktails, Hors D'oeuvres and Networking