Automotive Breakfast Club
This second EV Commercial Compass session addresses a selection of marketing and sales topics that have been on industry executives’ radar for a long time. We will focus on the following three areas:
EV sales model
- Main channel preferences
- EV go-to-market and the rise of online sales
- B2B landscape changes in the wake of electrification
EV charging
- Challenges for energy providers and relevance of EV charging for their business
- Trends in public and at-home charging infrastructure
- Electricity price fluctuation – the underestimated challenge
EV wonderland China
- Polarized market structure: Chinese brands dominate the low end and are challenging the high end
- Chinese EV makers are more digital, customer-oriented in every aspect along customer journey than their European counterparts
- Chinese charging strategies – blueprint for Europe? (Battery swap, on-call valet charging, mobile charging…)
As usual, the session will be structured as follows:
- Simon-Kucher presentation (30 minutes)
- Q&A (15 minutes)
Event Topic