Automotive Breakfast Club

This second EV Commercial Compass session addresses a selection of marketing and sales topics that have been on industry executives’ radar for a long time. We will focus on the following three areas:

EV sales model

• Main channel preferences
• EV go-to-market and the rise of online sales
• B2B landscape changes in the wake of electrification

EV charging

• Challenges for energy providers and relevance of EV charging for their business
• Trends in public and at-home charging infrastructure
• Electricity price fluctuation – the underestimated challenge

EV wonderland China

• Polarized market structure: Chinese brands dominate the low end and are challenging the high end
• Chinese EV makers are more digital, customer-oriented in every aspect along customer journey than their European counterparts
• Chinese charging strategies – blueprint for Europe? (Battery swap, on-call valet charging, mobile charging…)

As usual, the session will be structured as follows:

• Simon-Kucher presentation (30 minutes)
• Q&A (15 minutes)