To Free or not to Free? Key factors for tech firms in determining a free-to-paid strategy

11:00 am PST / 2:00 pm EST


Balancing a free product strategy approach for acquisition with a desire to drive ARPU is a delicate balance that hinges on a variety of factors. In this webinar, we will explore the many different shades of “free” as well as discuss how you can evaluate what approach might fit your company best.

Key takeaways from this webinar:

  • Should you consider a freemium strategy?
  • What are the different types of free offers and when/why do they succeed or fail?
  • How can you evaluate your organization to determine the best path forward on a freemium offer?

View the full Software, Internet, and Technology Webinar Series here!