Consumer insights - Simon-Kucher

Research Paper

Consumer Insights – Leveraging Behavioral Psychology

Inside this issue you will find:

  • How effective portfolio design can help you attract new customers and upsell existing ones
  • Steinway CMO Darren Marshall discusses the iconoic brand's vision for connecting with its consumers
  • Pricing 2.0: How to factor the irrational aspects of consumer decision making and other behavioral elements into your pricing

and more....


View our other Consumer Insights issues