Market outlook: How mega-deals miss their targets

Publisher
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ICIS, a division of Reed Business Information, part of Reed Elsevier Plc.

The chemicals industry has recently seen a boom in mega-deals – all with the goal to grow the top line. However, after a mega-deal is closed, most giants fall back to cost-cutting initiatives. This is a lost opportunity, considering better pricing not only helps to grow the top line but is also the bigger profit driver.