ESG Case Study: Simon-Kucher Fights Food Waste
April 05, 2022

Having supported startups in Africa, Germany, and Mexico, our consultants focused their pro bono activities on a food retailer in France that is overturning the industry.
What is Nous Anti-Gaspi?
Nous Anti-Gaspi is a food retailer dedicated to reducing food waste. Since their launch in 2018, they have opened about 20 grocery stores in France, selling products that don’t meet retailer standards. For example, products that are visually imperfect, have packaging defects, short expiry dates, and so on.
While their aim is clearly environmental, they also have a social mission:
- To provide quality products to all consumers by offering more affordable prices than traditional supermarkets
- To purchase unsold products from local producers at a price that covers their costs
How did Simon-Kucher help?
![]() |
I really enjoyed building tomorrow’s pricing model with Nous Anti-Gaspi. This project proves that there are innovative business models where everyone wins: producers, retailers, consumers, and, most importantly, the planet!
Will Simon-Kucher work on similar projects in the future?
From social to environmental pro bono projects, we are always looking for ways of making a positive impact. Stay tuned for more news on what are consultants are doing to lead the charge on uplifting communities and economies for the better.
To find out more about our environmental, social, and governance activities , click here to read our very first Global Sustainability & Social Impact Report, and here for our work with global network MassChallenge Mexico.