Ricardo Rubí is a Partner at Simon-Kucher in New York City. He leads the company's Consumer Consumer Goods & Retail practice.
Since joining Simon-Kucher in 2003, Ricardo has specialized in sales, marketing, and pricing topics. His clients hail from numerous consumer and retail companies in e.g. beverages, fashion and apparel, in-home consumer services, snacks and adult care. He has also worked in many other industries, utilizing his cross-industry experience to provide creative solutions to non-conventional challenges.
Ricardo specializes in deriving pricing and promotion strategies that are aligned with corporate goals and tap into consumer psychology. He has developed multi-channel strategies and helped clients revamp sub-optimal pricing processes. While his project work has been primarily in North America, Ricardo also has vast experience with pricing in Latin America.
Ricardo holds a Bachelor’s degree in Management Sciences with a concentration on operations research from MIT Sloan.