Shikha Jain is a top-line growth advisor with a client portfolio that spans the B2C world including fashion/apparel, footwear, beauty, consumer goods & durables, specialty retail, consumer services, consumer internet, and luxury goods. Shikha works with CXOs to build effective go-to-market strategies and commercial excellence on all revenue growth topics.
Advisory areas span consumer segmentation, value proposition, and activation strategies; portfolio architecture; price setting and optimization; promotional effectiveness; digital journeys; channel expansion; governance; and transformation.
Over the last decade at Simon-Kucher, Shikha has developed a strong acumen in North America markets, though her experience ranges across Europe, Asia and Latin America. In addition to helping her clients grow, she also devotes her professional energy to furthering diversity and inclusion in the workplace and studying the role of sustainability to drive future business growth.
Shikha received her MBA with a concentration in Strategy and Marketing from the University Of Chicago Booth School Of Business. She started her career at a global investment bank as an analyst, focusing on M&A and capital markets advisory. She holds a B.A. in Economics and Mathematics from Smith College.