Markus Kroell is a consultant for Simon-Kucher & Partners in the Frankfurt office. His consulting focus is on consumer goods and retail, in particular customer and consumer pricing, portfolio management, as well as trade term and selective distribution systems optimization.
Before joining Simon-Kucher & Partners, he gained extensive experience in research designs and quantitative analysis. Markus holds a PhD in Quantitative Economics from Goethe University Frankfurt. His doctoral thesis focused on the empirical measurement and impact analysis of behavioral phenomena in economic and business contexts.