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A Practical Guide to Pricing
A Practical Guide to Pricing

Was macht eine erfolgreiche Pricing-Strategie aus? Erfahren Sie es in unserem kostenfreien E-Book.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Insights - Original Equipment Manufacturers

automotive

Blog post

Oktober 12, 2021

Pricing Strategies: What the West can Learn from Chinese Car Manufacturers

computer

Blog post

August 31, 2021

Chinese OEMs: A New Level of Electric Vehicle Marketing and Sales Strategies

car

Blog post

August 10, 2021

Chinese EV Startups: Leaders in Future Car Technology

automotive

Blog post

Juli 27, 2021

A Panorama of Electric Vehicle Companies in China

header img

Blog post

Juli 01, 2021

Why Western Car Manufacturers Should Pay Attention to Chinese Competitors

driving a car

Blog post

Mai 12, 2021

Automotive Newcomers: Sales Model for the B2B Market

automotive

Blog post

April 26, 2021

Automotive Newcomers: Sales Model for the B2C Market

header

Blog post

April 13, 2021

Succeeding in Europe: How to Build Trust through Price

Photo header

Blog post

März 30, 2021

Product Design: Helping Customers to Navigate Choice

OEMs

Blog post

März 12, 2021

How to Tailor Portfolio Offerings to Appeal to European Customers

woman driving a car

Blog post

Februar 19, 2021

How Upstart Carmakers Can Discover Their European Target Customers

Road

Blog post

Februar 05, 2021

Six Pillars for Carmakers from Emerging Markets to Succeed in Europe

Road in the countryside

Blog post

August 25, 2020

Restart: Six (Non-Cost-Cutting) Quick-Wins for US Automotive OEMs

aa

Studies and Research

August 14, 2020

Test study - 4x3

COVID-19 and the US Auto industry:

Blog post

April 06, 2020

COVID-19 and the US Auto Industry: Five Quick Wins to Turn this Crisis into an Opportunity

person typing on a computer

Blog post

Februar 11, 2020

Automobilindustrie: Rating-Strategien als Mittel gegen Preisdruck

girl looking out of a car window

Blog post

Januar 28, 2020

Car Subscriptions: A Trend That’s Here to Stay

A man signing car loan

Blog post

Dezember 06, 2019

CO2-Preis: Wie realisieren Autobauer eine emissionsbasierte Preisstrategie?

digital car model

Blog post

Oktober 09, 2019

Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise

When It Comes to Sales, Car Manufacturers Should Speak to Customers’ Emotions

Blog post

Dezember 04, 2018

How Car Manufacturers Can Enhance the Customer Experience

Churn Management for Connectivity and Mobility Services: Keeping Customers and Winning Them Back

Blog post

November 21, 2018

Churn Management: Keeping Customers and Winning Them Back

car sells man with people

Blog post

September 14, 2018

Automotive Industry: Avoiding the End Customer Incentive Trap in Five Steps

Are your revenue models future proof?

Blog post

Juni 21, 2018

Automotive OEMs: Are Your Revenue Models Future-proof?

Software is the future of the automotive industry, but many suppliers are ill-prepared

Blog post

Juni 21, 2018

Software Is the Future of the Automotive Industry, but Many Suppliers Are Ill-prepared

increasing shareholder value

Simon-Kucher Perspectives

August 03, 2017

Increasing Shareholder Value in the Automotive Industry

Car Interior

Simon-Kucher Perspectives

Juni 28, 2017

The Value of Mobile Connectivity in the Automotive Industry

e-mobility

Simon-Kucher Perspectives

Juni 28, 2017

E-Mobility - quo vadis?

Increase topline growth in the off-highway vehicle industry by optimizing spare parts prices

Simon-Kucher Perspectives

Oktober 14, 2016

Increase Topline Growth in the Off-highway Vehicle Industry by Optimizing Spare Part Prices

Increase profitability with product change management

Simon-Kucher Perspectives

November 22, 2016

Increase Profitability With Product Change Management

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