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A Practical Guide to Pricing
A Practical Guide to Pricing

Was macht eine erfolgreiche Pricing-Strategie aus? Erfahren Sie es in unserem kostenfreien E-Book.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Insights - Automotive

Resources Menu

  • Überblick
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Hurdles Blog Header Image

Blog post

Juli 26, 2022

EV, Cars of the Future: How Dealerships Can Overcome 3 Hurdles They Face

Monetizing ADAS

Blog post

Juli 22, 2022

How China’s OEMs are Monetizing ADAS Autonomous Driving for Future Growth

Chinese OEMs

Blog post

Juli 22, 2022

How Chinese OEMs are Benefitting from Electrification

Web3 Blog Banner

Blog post

Juli 20, 2022

Automotive Industry: Unlocking Insights on Web3, Blockchain, and the Metaverse

Web3

Blog post

Juli 01, 2022

2022 Web3 Automotive Study: Generational Gap in Understanding and Value of Web3 and Metaverse Use Cases

Car Subscription Blog Image

Blog post

Mai 20, 2022

Consumer Trends in the US Automotive Industry

The age of decentralized value in automotive_1

Simon-Kucher Perspectives

März 25, 2022

Web3: The age of decentralized value in automotive

Woman standing next to a car

Buch

März 10, 2022

Global Automotive Trends Study 2022: Consumer preferences, purchasing behaviors, and attitudes towards technological change

driving

Blog post

Februar 23, 2022

From Early Adopters to Traditionalists: New Automotive Study Reveals Widely Divergent Consumer Views Regarding Innovative Mobility Concepts

people walking

Simon-Kucher Perspectives

Januar 24, 2022

Hidden Champions: A new species in the making

A woman holding credit card

Blog post

Oktober 29, 2021

Pricing Strategies: How to Win Over the New Chinese Consumer

automotive

Blog post

Oktober 12, 2021

Pricing Strategies: What the West can Learn from Chinese Car Manufacturers

computer

Blog post

August 31, 2021

Chinese OEMs: A New Level of Electric Vehicle Marketing and Sales Strategies

eMobility insights

Blog post

August 18, 2021

Electric Vehicle Update: Market Insights from Automotive and Energy Experts

car

Blog post

August 10, 2021

Chinese EV Startups: Leaders in Future Car Technology

automotive

Blog post

Juli 27, 2021

A Panorama of Electric Vehicle Companies in China

header img

Blog post

Juli 01, 2021

Why Western Car Manufacturers Should Pay Attention to Chinese Competitors

Automotive

Simon-Kucher Perspectives

Juli 29, 2021

The Future Journey of the Automotive Industry

Commercial Creativity for Mobility Players

Blog post

Mai 21, 2021

Commercial Creativity for Mobility Players

driving a car

Blog post

Mai 12, 2021

Automotive Newcomers: Sales Model for the B2B Market

automotive

Blog post

April 26, 2021

Automotive Newcomers: Sales Model for the B2C Market

header

Blog post

April 13, 2021

Succeeding in Europe: How to Build Trust through Price

img header

Blog post

April 01, 2021

Electric Vehicle Update: Market Insights from Automotive and Energy Experts

Photo header

Blog post

März 30, 2021

Product Design: Helping Customers to Navigate Choice

OEMs

Blog post

März 12, 2021

How to Tailor Portfolio Offerings to Appeal to European Customers

agriculture

Simon-Kucher Perspectives

April 15, 2021

Innovation and Digital: Farmers’ Perspectives on 2021

mechanics

Blog post

März 04, 2021

Profitabilität im OES-Vertrieb: 6 Erfolgsfaktoren für Autozulieferer

woman driving a car

Blog post

Februar 19, 2021

How Upstart Carmakers Can Discover Their European Target Customers

Road

Blog post

Februar 05, 2021

Six Pillars for Carmakers from Emerging Markets to Succeed in Europe

e mobility insights graphic

Blog post

Februar 03, 2021

Electric Vehicle Update: Market Insights from Automotive and Energy Experts

refueling station

Blog post

Februar 01, 2021

Home-charging for Electric Cars: Customer Awareness is Key

Ford Bronco and Chevy

Blog post

Januar 25, 2021

Legends Reborn: Two Relaunched Off-Roaders for the Modern Age

A car from inside

Blog post

September 16, 2020

Crisis Barometer: How Automotive Suppliers Are Dealing With the Ongoing Crisis

Road in the countryside

Blog post

August 25, 2020

Restart: Six (Non-Cost-Cutting) Quick-Wins for US Automotive OEMs

aa

Studies and Research

August 14, 2020

Test study - 4x3

Tesla Cybertruck

Blog post

Juni 24, 2020

A Silent Force: Is the Unique Cybertruck Poised to Disrupt the US Truck Market?

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Blog post

Februar 11, 2020

Automobilindustrie: Rating-Strategien als Mittel gegen Preisdruck

young boy and girl standing next to a train

Blog post

Januar 29, 2020

Mobility-as-a-Service: Deutschland testet erste Mobilitätsflatrate

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Blog post

Januar 28, 2020

Car Subscriptions: A Trend That’s Here to Stay

business people shaking hands

Blog post

Januar 23, 2020

Avoiding Price Pressure: 3 Tips to Negotiate Successfully With OEM Buying Centers

KPI of the Quarter in the Automotive Industry: Hydrogen Stations in 2020

Blog post

Januar 22, 2020

KPI of the Quarter in the Automotive Industry: Hydrogen Stations in 2020

New Model Watch

Blog post

Januar 21, 2020

Automotive New Model Watch: Toyota Mirai

A man signing car loan

Blog post

Dezember 06, 2019

CO2-Preis: Wie realisieren Autobauer eine emissionsbasierte Preisstrategie?

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Blog post

November 08, 2019

3 Steps to Increase Electric Vehicle Sales With Customization

future of automobiles

Blog post

Oktober 14, 2019

Automobilstudie: „Bis neue Mobilitätskonzepte auf deutschen Straßen etabliert sind, wird es noch einige Jahre dauern“

digital car model

Blog post

Oktober 09, 2019

Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise

Automotive - KPI of the Quarter

Blog post

Oktober 02, 2019

KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential

woman signing a car contract

Blog post

Oktober 02, 2019

Customer Loyalty Programs: Retaining and Gaining Customers

red card on a beach

Blog post

Oktober 01, 2019

Automotive Distribution: The Coming Revolution

Automotive kpi

Blog post

August 02, 2019

KPI of the Quarter in the Automotive Industry: Cold-start Pollutant Emissions

dynamic graphs

Blog post

August 01, 2019

The Automotive Industry’s Road to Dynamic Pricing

car dealer

Simon-Kucher Perspectives

Juli 29, 2019

Automobilstudie Deutschland 2019

Man smiling while holding digital tablet

Blog post

Juli 29, 2019

How to Deal with Digitalization: The Future of Automotive Supplier Sales

road sign turn

Blog post

Juli 26, 2019

Riders on the Storm: How Smart Pricing Helps Navigate Turbulences and Fire up EBIT

digital car model

Blog post

Juli 25, 2019

Automotive New Model Watch: Porsche’s 718 Cayman GT4 and 718 Spyder

Automotive New Model Watch: Volvo’s Polestar 2

Blog post

April 09, 2019

Automotive New Model Watch: Volvo’s Polestar 2

KPI of the Quarter in the Automotive Industry: Pre-orders and Sales Volume Forecasts

Blog post

April 09, 2019

KPI of the Quarter in the Automotive Industry: Pre-orders and Sales Volume Forecasts

Pricing an innovation in the automotive industry – putting price before the innovation pays off

Blog post

April 02, 2019

Pricing an Innovation in the Automotive Industry – Putting Price Before the Innovation Pays Off

How to defend price by backing up the buying center

Blog post

März 19, 2019

How to Defend Price by Backing Up the Buying Center

Excellence in Aftersales Pricing: How China’s Automotive Market Can Regain Strength

Blog post

März 12, 2019

Excellence in Aftersales Pricing: How China’s Automotive Market Can Regain Strength

Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

Blog post

Februar 12, 2019

Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

Blockchain in the Automotive Industry: A Soon-to-be Multibillion Dollar Business

Blog post

Februar 05, 2019

Blockchain in the Automotive Industry: A Soon-to-be Multibillion Dollar Business

When It Comes to Sales, Car Manufacturers Should Speak to Customers’ Emotions

Blog post

Dezember 04, 2018

How Car Manufacturers Can Enhance the Customer Experience

Churn Management for Connectivity and Mobility Services: Keeping Customers and Winning Them Back

Blog post

November 21, 2018

Churn Management: Keeping Customers and Winning Them Back

Six Change Management Techniques for Automotive Suppliers!

Blog post

November 06, 2018

Six Change Management Techniques for Automotive Suppliers

car sells man with people

Blog post

September 14, 2018

Automotive Industry: Avoiding the End Customer Incentive Trap in Five Steps

Discounts - price reductions

Blog post

September 05, 2018

Discount Madness Is Back – Be Smart With Your Price Reductions!

Are your revenue models future proof?

Blog post

Juni 21, 2018

Automotive OEMs: Are Your Revenue Models Future-proof?

Software is the future of the automotive industry, but many suppliers are ill-prepared

Blog post

Juni 21, 2018

Software Is the Future of the Automotive Industry, but Many Suppliers Are Ill-prepared

Sales in a digital age - OEM sales negotiation

Blog post

Mai 24, 2018

Sales Series Part 4: Taking the Driver’s Seat in OEM Sales Negotiations

Automotive Sales Channels

Blog post

Mai 23, 2018

Automotive Sales Channels: From Disruption to Maturity

EVP

Simon-Kucher Perspectives

März 20, 2018

Enterprise Value of Pricing - Automotive Study

Blockchain and data monetization in the automotive industry

Blog post

März 06, 2018

Blockchain and Data Monetization: The Next Big Thing in the Automotive Industry?

Digitalization strategy for an international tire manufacturer

Success stories

November 24, 2017

Digitalization Strategy for an International Tire Manufacturer

Digitalization in the automotive industry

Blog post

September 12, 2017

Digitalization in the Automotive Industry

increasing shareholder value

Simon-Kucher Perspectives

August 03, 2017

Increasing Shareholder Value in the Automotive Industry

david gegen goliath

Simon-Kucher Perspectives

Juli 28, 2017

David gegen Goliath

automotive

Success stories

Juli 18, 2017

Customer-oriented Sales Approach for an Automotive Supplier

Car Interior

Simon-Kucher Perspectives

Juni 28, 2017

The Value of Mobile Connectivity in the Automotive Industry

e-mobility

Simon-Kucher Perspectives

Juni 28, 2017

E-Mobility - quo vadis?

Lagerhaus

Simon-Kucher Perspectives

Juni 15, 2017

Erfolgsfaktor Vertrieb

Checkliste

Simon-Kucher Perspectives

Juni 15, 2017

Ertragsoptimierung im Ersatzteil- und Servicegeschäft

Margensteigerung

Simon-Kucher Perspectives

Juni 15, 2017

Durch professionelles Änderungsmanagement die Profitabilität steigern

Increase topline growth in the off-highway vehicle industry by optimizing spare parts prices

Simon-Kucher Perspectives

Oktober 14, 2016

Increase Topline Growth in the Off-highway Vehicle Industry by Optimizing Spare Part Prices

Increase profitability with product change management

Simon-Kucher Perspectives

November 22, 2016

Increase Profitability With Product Change Management

Global Pricing Study 2012 key results

Simon-Kucher Perspectives

November 22, 2016

Global Pricing Study 2012

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