Latest Insights

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November 15, 2019

The 7 Drivers of Effective Sales Promotions
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November 14, 2019

Out of the Box Learnings for Chemical Companies: How the Software Industry Optimizes Product Packaging
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November 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business
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November 13, 2019

Out of the Box Learnings for Chemical Companies: How Airlines Maximize Profits Through Dynamic Pricing
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November 13, 2019

B2B-Industriegüter: mit cleverem Pricing und Vertrieb raus aus der Krise
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November 11, 2019

Is Dynamic Pricing Going Away?
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November 08, 2019

3 Steps to Increase Electric Vehicle Sales With Customization
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November 08, 2019

Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys
Simon-Kucher perspectives

November 07, 2019

Chemical industry: Five Strategies To Capture Sales Opportunities in a Downturn
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November 07, 2019

Private Equity: Taking Value Creation to the Next Level
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November 05, 2019

Gewinnvernichtung stoppen, Preiserhöhungen durchsetzen
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November 04, 2019

Monetizing Change: What Wealth Managers Can Learn from Other Industries
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Oktober 29, 2019

Eight Best Practices for Monetizing the Software Buyer Journey
Simon-Kucher perspectives

Oktober 29, 2019

RFT Report on Growth Potential of European Supermarkets
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Oktober 29, 2019

RFT Report on European Supermarkets: Dutch and German Chains Outperform their Peers
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Oktober 28, 2019

How to Personalize your Personalization Strategy
Video

Oktober 24, 2019

Unicorns: Up Close and Personal – 23andme
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November 04, 2019

If You’re Good At It, Don’t Do It For Free
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Oktober 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off
Newsletter

Oktober 15, 2019

Automotive Insights, October 2019

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During the past two years, 65% of the companies claim to have experienced higher price pressure. However, only 12% consider price to be the biggest profit driver. How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.

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Learn how to leverage unicorn monetization strategies to accelerate growth – from business model re-design and pricing innovations to loyalty program design. That is what Simon-Kucher has assisted 30+ unicorns with, including Uber, Asana and Eventbrite – in short, boosting their topline. The Nordic TopLine Power Conference 2019 brings world class experts under one roof to discuss what unicorns are doing differently and what established companies can learn from them.

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A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing

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We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn

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A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

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The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.