Actual sales miss the revenue forecast by an average of 50 percent - an alarming number. What can pharmaceutical companies do to achieve their desired commercial performance and improve forecast accuracy? Nick Keppeler and team present four key drivers for long-term commercial success in their "Prescribing Epicenter" model. More ►
The Temporary Authorization for Use (ATU) program allows access before completion of P&R negotiations. However, the program is undergoing significant changes in France - particularly in terms of eligibility criteria. In this article, Diane Cosset and team discuss how to effectively integrate ATU into a European P&MA strategy. More ►
The market environment for pharmaceutical companies is constantly changing, requiring a new approach to key account management (KAM). In this article, Raf Onclin and team present five measures to make use of revenue potential and drive growth in current market dynamics by improving KAM.More ►
Market Access Excellence (MAXX) Scorecard: A self-assessment for Simon-Kucher's clients
Your Market Access and Pricing (MAP) function plays a pivotal role in a product’s success. Test your MAP with our MAXX Scorecard.
This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.