"Price is what you pay. Value is what you get."

Warren Buffett
American business magnate

"Pricing strategy specialists"

Wall Street Journal

"No firm has spearheaded the professionalization of pricing more than Simon-Kucher & Partners."

William Poundstone in his book Priceless

"The quality of the project has been incredible... I think it's absolutely amazing that you were able to do all of this to the level that you did in this timeframe!"

CEO, Global Talent Acquisition Firm, US

"You can devote a lot of effort into taking out cost, and it takes you six to twelve months to do it, and actually with a two months study on pricing you can get the same margin impact."

Murray Hennessy
CEO Great Wolf Resorts

"The single most important decision in evaluating a business is pricing power."

Warren Buffett
American business magnate

"World leader in giving advice to companies on how to price their products."

Business Week

"In pricing, you offer something nobody else does."

Peter Drucker
Management Thinker

"The world's leading pricing consultancy."

The Economist

"You can determine the strength of a business over time by the amount of agony they go through in raising prices."

Warren Buffett
American business magnate

"Pricing is a very sensitive lever, it drives bottom line results and you can pull it relatively quickly."

Murray Hennessy
CEO Great Wolf Resorts

Simonkucher : Pricing

For many years, Simon-Kucher has been synonymous with pricing. Going back to the 1980s, we were the first consulting firm to use scientific methods to optimize product and service prices in real-world business situations. Today, we are widely considered to be the world’s leading pricing consultancy. While our hearts beat for commercial growth, pricing is in our genes.

Whatever your pricing problem, we know how to fix it. Our projects worldwide have given us profound experience in every industry, product, service, and aspect of pricing. From medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed price strategies, price models, price tags and everything else that the term “pricing” covers.

We know how to successfully navigate all challenges that a company may encounter in the field of pricing. Drawing on our wealth of experience, we have built our Pricing Universe, probably the world’s largest pricing database covering all industries and regions. It contains “priceless” information on price models, price elasticities, and more… for countless products and services. And it is further enriched with every project we conduct.

Simon-Kucher has the world's most experienced and highly skilled pricing experts and continuously incorporates new scientific findings into the field of pricing, such as behavioral aspects, dynamic pricing, use of big data, and AI/ML-based pricing algorithms. We not only integrate innovations and state-of-the-art methods in our project work, but also use these to develop custom tools for our clients. 

As true pricing professionals, we regularly reach out to businesses for their perspective on pricing. Our Global Pricing Study is the only one of its kind, and each edition reveals new insights into how companies are dealing with the latest pricing issues.

Global Pricing Study