Maximize a pricing study’s ROI: When, why, and to what depth should you conduct a pricing project?
Change is constant: Customer expectations evolve, new competitors enter the scene, international markets continue to expand, and your company’s strategy and products continue to advance. It is impossible to wait for a period of stability when it might seem logical to launch an in-depth review and modification of your pricing and packaging strategy and approach. However, multiple factors – from your company’s readiness to the change velocity of the markets in which you operate – should be considered when exploring your pricing options. Timing is key to maximize the return on an investment into a pricing study.
- Reasons for change: Identifying market conditions (domestic and international) that indicate the need for a pricing and packaging study
- Flavors of pricing: Understanding the spectrum of pricing projects, from incremental to disruptive
- Prerequisites for success: A framework to guide the pricing and packaging study decision process at your company
Duration: 40 minutes
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