

Simon-Kucher’s Insurance practice helps insurance companies to capitalise on their biggest success factor: pricing.
Through years of experience, we’ve seen that insurers that base prices exclusively on the actuarial approach, without factoring in their customers' willingness to pay, leave untapped an average 300 basis point combined ratio and 600 basis points in growth. Our value pricing expertise can help clients secure this untapped profit and volume within a few weeks.
Moreover, as part of the value creation process, we help clients identify attractive customer segments, analyse customer preferences and willingness to pay, and revise and develop new products based on that analysis.
As part of the value selling process, we help clients develop innovative sales processes that increase customer conversion and penetration rates, and improve up-selling and cross-selling. We focus on multi-channel strategies and discount limits, discount systems and incentives, along with other processes.
Our projects for insurance clients include:
Our insurance team has a global presence and project experience in over 40 countries. With our expertise and local knowledge, we help insurance companies in developed and emerging markets, covering all lines of business, customer segments and sales channels. Our clients have included both international and regional companies, channel and product specialists, primary insurance and reinsurance firms that serve the industry and the retail markets.
Simon-Kucher consultants work side-by-side with their clients. It is standard practice in our firm. As a result, our recommendations are customised and doable. Throughout the project we help the client anticipate hurdles, overcome them and achieve success.
Insurance Experts
Featured Resources
Blog post
April 23, 2020
Blog post
November 26, 2019
One Insurer for Everything: Three Strategies for Better Cross-selling
Blog post
August 22, 2019
Artificial Intelligence Improves Insurance Companies’ Customer Relationships
Blog post
July 02, 2018
Sales Series Part 6: From Digital Flop to Success – Insurance Sales of the Future
Blog post
April 26, 2018
Blog post
March 23, 2018
Digitalization in the Insurance Industry – Not All Roads Lead to Rome
Simon-Kucher Perspectives
November 14, 2017
Digitalization – The Great Disappointment in the Insurance Industry
Simon-Kucher Perspectives
September 18, 2017
The Big Digital Fail – Results and Insights of the Global Pricing and Sales Study 2017
Blog post
July 19, 2017
Simon-Kucher Perspectives
November 22, 2016
Featured Resource