Power Pricing for Commodities



Senior Partner and co-leader of the Global Chemicals and Construction Practice, Franck Brault will provide an overview of successful sales and pricing approaches in highly commoditized markets. Clients who have applied these approaches have been able to sustainably boost their profits and generate on average 25%-30% more profits than their direct competitors.

Franck will provide case studies that exemplify how these approaches can unleash untapped profit potential. He will deep-dive into several cases to demonstrate in detail how companies have been able to avoid the “commodity trap” and successfully price their products and services. Last but not least, Franck will present the organizational aspects required to make these results sustainable in the long term.

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