The 6th Commercial Strategy Forum - Santiago

8.00 am - 1.00 pm , GMT-4

The Ritz-Carlton, El Alcalde 15, Las Condes, Chile



A part of the Simon-Kucher & Partners' Latin American Commercial Strategy Series


As budgeting processes kick off, managers are setting goals for 2020 and laying out their plans to fulfill them. Most mature companies have already gone a long way in optimizing efficiency and reducing costs. However, as competitive pressure rises across industries and markets (with increasing discounts, more frequent price wars, more aggressive promotions, etc.), two fundamental questions have been growing ever more important: How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.

Cost to Attend:

There is no registration fee for up to 2 people from each company. We will contact the subscribers to confirm the participation and in case there are additional registrations, there will be a cost of 300.000 CLP per person to confirm them.

Contact Information:

Please don't hesitate to reach out if you have any questions about this event. 


Phone number: +(562) 3251 1540


08:00 a.m. - 08:45 a.m.

Check-in & Welcome Breakfast

08:45 a.m. - 09:00 a.m. Introduction

Manuel Osorio

09:00 a.m. - 10:15 a.m. Best practices in client price differentiation

Manuel Osorio


Revenue management trends in Latam
Nicolás Bence

10:15 a.m. - 10:45 a.m.

Coffee Break

10:45 a.m. - 12:00 p.m. Building corporate and local revenue management teams

Gustavo Meza


Generating competitive advantages through Artificial Intelligence
Rodrigo Híjar

12:00 p.m. - 01:00 p.m. Networking